Comments | gsa_lj: Levi’s Adopts a Tie-In With a Gay Marriage Symbol

crasherwake in gsa_lj

Levi’s Adopts a Tie-In With a Gay Marriage Symbol

Jun 16, 2009 09:42

"LEVI’S is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in New York, Los Angeles, Chicago and San Francisco, that means more than just marking the passing of Memorial Day, the traditional date to begin wearing white: in 20 stores, the mannequins’ white Levi’s jeans and shirts are adorned ( Read more... )

support, equality, business, gay rights, gay marriage

Comments 7

a_tergo_lupi June 16 2009, 15:18:38 UTC

Yet another reason to buy Levi's.

chumpthreads June 16 2009, 15:21:12 UTC

From what I remember, Levi had the "gay-themed" ads, but only ran them on Bravo and Logo. This was a few years back, (or, at least, back when Project Runway was still on), but they never expanded them to other networks, right?

crasherwake June 16 2009, 15:25:46 UTC

Yeah, I guess it is kinda old now since this is from March 2008.

"Levi's Jeans introduces a groundbreaking gay marketing approach to advertising with this TV ad that appeared on gay TV channel Logo in the US market. There was also a companion heterosexual version Levis advertisement that ran in mainstream media."

a_tergo_lupi June 16 2009, 16:45:22 UTC

Yeah, but the white knot bit is new, and the rest is showing a pattern of support. It goes all the way back to '92 and the Scouts... maybe further. Anyways, it's good stuff. Vote with your pocketbook, kids.

tisoi June 16 2009, 22:34:49 UTC

When was the white knot adopted for marriage equality? first i've heard of it

crasherwake June 17 2009, 11:06:34 UTC

Um. November 2008, it looks like. I guess it hasn't be around that long, then.

tko_ak June 17 2009, 02:32:15 UTC

Cool.