I was reading a
blog by Andrea Hill about social networking and identifying a person's Groundswell Social Technographic Profile (wow--big words--so early in the morning too!)
Groundswell is a book by Forrester featuring "data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and
(
Read more... )
Comments 2
(The comment has been removed)
Reply
I think that the simple fact you're blogging makes you "a creator". It may not seem like it, but you are putting content into the web for others to read, learn from, and post about :) And really, blog posting is much more engaged than most of the people on the web, which puts you at that different level on the ladder. Once we start interacting on the web we "meet" lots of people at our same level, so we forget what it's like not to engage that way (the "Curse of knowledge").
The company I work for, Resource Interactive, has released their own book detailing the different levels of user engagement on the web (the Open Brand). They are related to an individual's motivations behind their actions online.
Disclaimer: the following is my own 2minute overview, and may not exactly co-incide with the intentions of the book authorsThe 4 key ideas are "I can", "I connect", "I matter" and "I am". A blogger could fall under "I connect" (community-focussed), "I matter" (starting to cultivate a identity online), or "I am" (strong ( ... )
Reply
Leave a comment