We got the new DVD edition of Near Dark in at the store today. The cover is a pretty hilarious example of rebranding in the hopes of catching a very specific market:
a couple years ago yagathai turned up some horror movies with beautiful lurid covers of women in PVC miniskirts looking longingly at the camera while waving crucifixes to, presumably, ward off some vampire or other, but upon popping them into the DVD player they were all 1970's vintage italian dubbed super 8mm crapfests that had nothing to do with the cover art. damn those marketing people and their good ideas!
It's the first really blatant "Twilightification" I've noticed in DVD art, but I work in the children's department of a large bookstore, and the reprinting and remarketing of every backlist title that has vampires or any flavour of supernatural love involved has been hilariously brazen. We even got in a reprint of Wuthering Heights with Twilight-esque cover art and the tagline "Edward and Bella's favourite book." Cue: Emily Bronte rolling over in grave, etc.
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Ew.
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a couple years ago yagathai turned up some horror movies with beautiful lurid covers of women in PVC miniskirts looking longingly at the camera while waving crucifixes to, presumably, ward off some vampire or other, but upon popping them into the DVD player they were all 1970's vintage italian dubbed super 8mm crapfests that had nothing to do with the cover art. damn those marketing people and their good ideas!
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