X-Factor had a head start of 5 minutes, it started at 8.20pm. Atlantis started at 8.25pm, right after Strictly Come Dancing. James J@DigitalSpyForum: Strictly: 9.11m | X Factor: 7.83m | Atlantis: 5.62m
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I was actually a bit surprised it didn't do better - given that it's been fandom!promoted for a while and also by Sarah Parish and Juliet Stevenson on various BBC and ITV shows (TV and radio) this week prior to the premiere, Strictly was on before and X-Factor had only started 5 minutes earlier.
But who knows how viewing habits have changed with DVR devices and iPlayer catch-up, surely consolidated figures for the premiere and ratings in the coming weeks will be more insightful.
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But who knows how viewing habits have changed with DVR devices and iPlayer catch-up, surely consolidated figures for the premiere and ratings in the coming weeks will be more insightful.
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