Finally, Next Generation ran an interview late last week with Bill Gardner, Eidos CEO. In discussing the 25 to Life controversy, Gardner told Next Gen, "The game, I thought, was weak. It rated poorly. But the politicians felt that they should step on the game, which caused it to show up much bigger than any marketing money we might have put behind it... I tried to ask them not to but they didn't listen. So the reason that the game got attention and sold at all was because the politicians and the mouthpieces decided to make such a noise."
Further proof that controversy sells and that there's no such thing as bad publicity.
Maybe idiot politicians like Chuck Schumer should have listened to reason.
"The game, I thought, was weak." -Bill Gardner, Eidos CEO man... you know your game must suck when the CEO is denouncing it
"I tried to ask them not to but they didn't listen. So the reason that the game got attention and sold at all was because the politicians and the mouthpieces decided to make such a noise." did he REALLY try to tell them, to make an honest plea? or was it yet another calculated move to get them to raise hell over the game for more exposure? that's a little scary, big companies are always manipulating the government, but now to manipulate the government for purely MARKETING purposes?
"Gentlemen, we're releasing a new game called 25 to Life. In the game, the player may choose to take on one of two roles: an ultra-violent street criminal who regularly murders police officers or a corrupt police officer who uses his authority and access to narcotics to build wealth and power for himself. We don't want any publicity, so please don't say anything about it."
Translation: "Please Brer Fox, don't throw me into that briar patch!"
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Further proof that controversy sells and that there's no such thing as bad publicity.
Maybe idiot politicians like Chuck Schumer should have listened to reason.
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-Bill Gardner, Eidos CEO
man... you know your game must suck when the CEO is denouncing it
"I tried to ask them not to but they didn't listen. So the reason that the game got attention and sold at all was because the politicians and the mouthpieces decided to make such a noise."
did he REALLY try to tell them, to make an honest plea? or was it yet another calculated move to get them to raise hell over the game for more exposure? that's a little scary, big companies are always manipulating the government, but now to manipulate the government for purely MARKETING purposes?
Reply
"Gentlemen, we're releasing a new game called 25 to Life. In the game, the player may choose to take on one of two roles: an ultra-violent street criminal who regularly murders police officers or a corrupt police officer who uses his authority and access to narcotics to build wealth and power for himself. We don't want any publicity, so please don't say anything about it."
Translation:
"Please Brer Fox, don't throw me into that briar patch!"
Reply
I live in America! This government has been manipulated for marketing purposes for at the VERY least 50 years. ;-)
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