On the front page of this week’s Rainbow ad, Oscar Mayer Lunchables are on sale. A pretty good sale too, 2/$3. But it wasn’t the prospect of saving $2 on two that stopped my eye. I was suddenly taken back, way back, to 1988 when Lunchables were first introduced. I remembered being a gawky 14-year-old kid thinking, “Oh wow, yum.” And also, “those
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http://www.foodcomm.org.uk/parentsjury/not_my_lunchbox.htm
for an example.
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Here they have "improved" the LUnchables quality and are trying to make them a healthy alternative (see http://www.kraftbrands.com/lunchables/ but beware of the Lunchables Brigade. I think they are meat-based superheroes protecting the world from... from... hunger? I guess we have a lot of other places they should be sent).
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