The 2010 Super Bowl Commercials

[filkertom]

For those who, like me, didn't watch the game but are interested in what was hawked and how. Thoughts on any or all of 'em?

Comments

[littlesammy]

Dig the NCIS one, for obvious reasons. ;)

[raven_ap_morgan]

This year's bunch of commercials was far below the usual Super Bowl fare. The only one that I thought was remotely funny was the Denny's series (chickens panicking over free breakfasts). But nothing even began to compare to my favorite from some year back - "herding cats".

Raven

[maiac]

I *adore* the Cat Herding commercial. I also boggle at it, because I used to work for EDS and the corporate culture was, let me say, inconsistent with the level of imagination and humor in the commercial.

[bryanp]

The Denny's chicken commercials were the funniest.

The most pointless was the one for the Census. I was thinking "You spent $3 million of our money on this crap?"

The winner for "I don't know if you realize what message you're sending" was that truly bizarre "Green Police" ad. O_o

[kilbia]

Well, if it was crappy, then perhaps I can't argue much, but the news article I saw about the commercial beforehand seemed to indicate that if they even get 1% more people to fill out and return their census forms when they show up, that saves them $85 million in followups.

[bryanp]

I have no problem with them getting the word out. But if you're going to spend a bunch of money and pay decent actors to be in it then find someone to write something that doesn't leave you scratching your head.

[archanglrobriel]

Misogyny - it's what the Super Bowl is really all about. I was watching with my daughter and about every third commercial we would share a WTF look with each other. Finally she turned to me and said "Men really hate us this much for making them put the toilet seat down?" I had to reassure her that most men don't even want to own a Dodge, much less spend their time cataloguing all the ways in which living with a woman is SUCH. AN. EMASCULATING. TRIAL. *hand stapled to forehead*
I don't know if I was just in the mood to notice this year or what, but it seemed to me that there was an awful lot of woman bashing in the commercials. I hope this isn't the start of a trend.

[crwilley]

That was basically the point I was going to make. The one that really bugged me was the one where the guy's "girlfriend has removed his spine", so he's out shopping with her - even carrying her purse! - instead of watching the big game, but a pocket-portable TV will solve his problems...

Compare and contrast with some number of commercials where the gist was "It's okay, guys, you can take care of your skin without having to turn in your penis." I guess men are the great untapped market for moisturizer?

[solarbird]

From fengi, via nihilistic-kid:HAVING TO PRETEND THE FUCKHOLE IS HUMAN.

DOESN'T THAT SUCK?

DON'T BE A GIRL, BUY OUR SHIT.
The misogyny really was just laid out there this year.

[pandoradeloeste]

Hell yes. Dodge and the Flow TV company must really not be interested in my money, because they spent their whole 30 seconds insulting me.

My brother-in-law commented that they were trying to expand the Superbowl to other markets, including women. I LOLed and replied that they were doing a piss-poor job of it.

(OTOH, I noticed a same-sex couple in a commercial for some mobile phone that takes pictures - it was very quick, blink and you missed it, but it was there. Then again, the commercial featured a woman accidentally sending a nude (?) picture of herself to a bunch of men who then got slapped by their significant others for looking at a nude picture. Small step forward, some indeterminate number of steps back.)

[jannyblue]

Do the advertisers think football fans are all semi-retarded gorillas?

It would appear that way, but actually most advertisers assume that about EVERY target demographic.