That's not what this is about. I have no problem with them doing promo that early, on the contrary.
The comment was about wasting the one 11pm appearance you can have (ie the one show where you can reach the biggest audience) that early in the promo cycle. Normal logic suggests, you would want to time the biggest impact closer to the release date and not 2 weeks before so people forget about your movie coming out by then again. If you want to start early, do it on a later/smaller show and keep the most important one for the week of.
Comments 32
I can't agree more.
Reply
Reply
Leno is meh and way early in the month for his 11pm show. Oh well.
Reply
Reply
The comment was about wasting the one 11pm appearance you can have (ie the one show where you can reach the biggest audience) that early in the promo cycle. Normal logic suggests, you would want to time the biggest impact closer to the release date and not 2 weeks before so people forget about your movie coming out by then again. If you want to start early, do it on a later/smaller show and keep the most important one for the week of.
Reply
Reply
thx
Reply
Leave a comment