Andrew Loomis - Creative illustration
"...Beyond the technical rendering comes the dramatic interpretation. In the final analysis the illustrator is holding a mirror to life, and express his feelings about it. He may paint a pot of flowers beautifully, but it can by no stretch of the imagination be called an illustration. Illustration must encompass emotion, the way we live, the things we do, and how we feel..."
"...More art falls apart for this reason than for any other. Both light and shadows areas must be simplified and painted in the fewest possible values. The object is to make all the lighted areas hold together as one group, as opposed to the shadow areas as another group. If the values of the two groups are not thus separated and held apart, the subject is bound to lose solidity and form, no matter how well modeled and how well drawn..."
"...There are 4 essential properties of tone:
- Intensity of light in relation to shadow.
- Relationship of value to all adjacent tones.
- Identification of the nature and quality of light.
- Incorporation of the influence of reflected light..."
"...So many of us attach so much to the material and subject, so little to the design and arrangement of it. We accept so easily without planning… It is not easy, and it demands the utmost of your time. Design is always there to experiment with, to express yourself in your own way. It is the thing that makes you or breaks you, when everything else is said and done..."
"...There can be no line of distinction drawn between advertising art and "high art". Either is only good or bad. The basic difference between the two has nothing to do with paint, medium or technique. The advertising approach leans more to the telling of the story, the psychology of appeal, attention value and response. High art may be anything that has its own intrinsic beauty and is created for no other purpose..."
"...Every field demands the best of ability, and if your chance in not here, it can very well be there. Few of us know at the start where our particular talents may lie. The main thing is to try to be good, and never stop trying..."
"...Whatever your problem, there has been the same problem over and over for everybody else. Some have licked it, so can you..."