Dude, I *so* need to go to Argentina one of these days...
From MediaPost:
1882, a new brand of Italian alcoholic drink Fernet, launched a quirky TV campaign this summer in Córdoba, Argentina, a province where residents are obsessed with drinking Fernet and only Fernet. Rather than launch a campaign that positions 1882 as a Fernet brand, twelve nonsensical TV spots were created. A man with a big head, ( Read more... )
1882, a new brand of Italian alcoholic drink Fernet, launched a quirky TV campaign this summer in Córdoba, Argentina, a province where residents are obsessed with drinking Fernet and only Fernet. Rather than launch a campaign that positions 1882 as a Fernet brand, twelve nonsensical TV spots were created. A man with a big head, ( Read more... )
Comments 1
Reply
Leave a comment