Welcome to The Game. Knowledge of The Game is the only thing required to Play it. Now you Know. Now you're Playing.
Did you just Think about The Game? You just Won! The aim of The Game is to Remember you're Playing it.
Did you just Win? You must Tell as many people as possible you Win. They (and you!) have a 20-minute grace period to stop Thinking about the game after you Win and Tell them.
Did someone just ask you what "The Game" is, when you told them you Won The Game? Now you have to Tell them about The Game.