I'M A Computer

[dr_bob]

Is it just me being Mac centric, or are the new Windows (whatever that is) "I'm A PC" ads (at least in print form) a massive bullet in the foot by Microsoft?

Apart from repeating the phrase from the much better Mac adverts, all it needs is a slight slip of the eye to transform I'M A PC into I M A C which is surely not the intention.

Comments

[bateleur]

aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple's long-running "I'm a Mac, I'm a PC"

Last time I checked, Vista's image didn't need Apple's help to suck!

[dr_bob]

And you'll notice that the V word appears precisely nowhere in the marketing campaign.

[metame]

I thought the very first line (of the US TV ones I saw) where a slightly drab businessman says "I'm a PC, and I've been turned into a stereotype" was brilliant. 'Cos there's tonnes of Windows users who are made to feel inferior by the Apple marketing board, and must have low level resentment.

And then every single other person saying it just diluted the statement.

[undyingking]

I don't know, I think riposte is a pretty feeble marketing aim. The more you raise awareness with it, the more you look like a whinger.

[dr_bob]

I've only seen the print version of the campaign. Sat on the tube this morning, the vertical bar for standing passengers perfectly blocked the P of PC. If I could download photos from my phone, I'd have taken a picture....