Comments | discreet_chaos: Concentric Circles

discreet_chaos

Concentric Circles

Nov 28, 2006 11:05

During last night's Studio 60, NBC aired a commercial for SNL's website with an emphasis on their exclusive backstage footage. So, during a show about the backstage happenings of a show based on the "Saturday Night Live" model, the backstage happenings of the real thing was advertised ( Read more... )

business, studio 60, television

Comments 7

guysterrules November 28 2006, 18:22:43 UTC

I saw that odd convergence, too. I thought what was Zucker thinking when he greenlit both projects for the same season, and then I thought of the acrimony between Aaron Sorkin and Lorne Michaels, and how Zucker had to soothe both of their enormous egos.

It's a very strange programming choice. I don't think the market can bear both shows, and the numbers for each speak to that.

discreet_chaos November 28 2006, 19:49:36 UTC

I guess the ad was more of a product tie-in and if you were looking for an audience who wants backstage stuff, these two shows would be a good place to start. Also, it sort of gets SNL an earlier ad-slot. Historically, you wouldn't see an SNL ad until ER, but this gives them a berth on Monday and hey, backstage stuff is all the rage, it's the bulk of the things available on CBS' Innertube and well, there's at least two shows about it on NBC.

Of course, the product tie-in of the SNL website was probably as overt, as having Howie as guest host with two glimpses of the same Deal "parody". Neither of which were nearly as subtle, as having Sting as musical guest and Lauren Graham as the first guest host. (Sting is on a Vivendi label, they own 20% of NBC-U and Ms Graham is on another Warner-produced show; The network President's audience is the corporate board according to the guy from WingsAs for having the two similar shows, I'm sort of glad. I assume that Zucker would've given Sorkin the world, if that's what he wanted and it could've ( ... )

discreet_chaos November 28 2006, 20:04:37 UTC

A "network President's" or an Executive Producer's audience... After re-reading my reply, I saw that it looked like Warner Brothers owns part of NBC-U, but they instead own all or part of the show. Still, it qualifies as product placement and an easy "get" for guest host, but I wanted to clarify to prevent any confusion from my initial reply.

along the lines of advertising at NBC... exvallis November 29 2006, 00:20:13 UTC

the NBC nightly news is re-inventing the wheel by going to a single sponsor format with an overall increase in news-time. Gee, when will they do that for other shows?
just as long as the Bryan Williams isn't sipping on a cold refreshing Diet Coke while standing there.....

Re: along the lines of advertising at NBC... discreet_chaos November 29 2006, 00:58:53 UTC

Unfortunately, it's only for one night, but they say if the experiment works and if other sponsors are interested... Oh and the EP told the Philadelphia Inquirer that they're probably not going to do any more stories, but just go more in-depth on a couple.

I'll probably watch the webcast version (available after 10pm eastern) . I'm usually in the middle of something at national news times, plus they come on at such a weird hour, here in New Mexico. But, yeah. I'll probably watch the webcast and like you, I prefer the single-sponsor/limited-commercial-interruption formats and think it's too bad that they're usually reserved for "events" like Schindler's List or the season premier of 24.

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