In case of emergency...

[digitaljunky]

East Anglian Ambulance Service have launched a national "In case of Emergency (ICE)" campaign with the support of Falklands war hero Simon Weston and in association with Vodafone's annual life savers award

Comments

[digitaljunky]

Real. There's a link on the vodafone website, I think.

[bluekieran]

Although in this case, it's effectively irrelevant so long as it becomes popular enough!

[digitalangel]

Found this

[green_badger]

Unfortunately this will also mean that when someone nicks your phone they know exactly who to call and upset by claiming to have kidnapped you or whatever. (Yes I once had some random whose phone I borrowed to call my parents do this. Not nice.)

[kaerasta]

Ooops. Too bad I just lost my phone. :(

[gadgeeuropa]

Its a good idea unless you happen to be friends with somebody with a cheesy nickname like 'ice' who would not be very good in an emergency..say like vanilla ice...

however seeing as i dont know vanilla ice or anybody else called ice i may well do this...

[krius]

Sounds like a good idea and I will do it, but how can it save your life?

[digitaljunky]

(Try again now I've remembered to log in) Must have brought out a new model.

[ourblade]

Soz...i'm too paranoid!