According to a
American Society for Aesthetic Plastic Surgery (2007) press release, men accounted for 8% of the cosmetic procedures in the United States in 2004. Since 1997, women's cosmetic surgical procedures have increased 123%; men's have dropped by 2%. Non-surgical procedures, such as botox and laser hair removal, have increased over 700%
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I personally would consider transgender surgery in a separate category. I will be interested to see the outcome of that case -- and whether or not it will eventually lead to insurance companies also to change their policies (though I imagine that will be much longer in coming, even if this case is ruled in favor of it being medical)
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And yah, Dan, while SRS or related surgeries might be performed by people who took the same classes as "cosmetic" surgeons, I doubt most reasonable folk (which by definition excludes bureaucrats) would call it "cosmetic" for us.
* http://www.thefreedictionary.com/augmentation
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However, I do note that reduction is categorized separately in the first link.
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