The ability to pick and choose among stereotyped attributes in order to preserve self-esteem is called "selective self-stereotyping."
Oswald and Lindstedt (2006) found differences in which gender personality stereotypes men and women applied to themselves. Men showed no difference between how much they thought positive stereotypes were true of
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I have this completely unsupported pet theory that the biggest difference between how men and women here is not that negative stereotypes about women predominate. Rather, I think it's that men accept negative stereotypes and say "well, that's just the way men are", whereas women believe in negative stereotypes about themselves but are also convinced that they're supposed to be different.
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