The power of persuasion: Computers vs. People

Jan 16, 2007 09:11

Gualdagno and Cialdini (2007) examined persuasive techniques on counter-attitudinal topics. While they found that both men and women were more easily swayed by people they believed to be like themselves, men were more likely to be persuaded via e-mail, and women responded better to face-to-face interaction. This effect was especially pronounced ( Read more... )

same-sex interaction, bonding, tech, talking, voice, conflict, speech, affect, debate, computer generated speech, gender differences, persuasion, interaction, gender identification, emotion, email, technology, sex differences, internet, aural, power dynamics, psychology, perception, audio, auditory stimuli, conversation, video

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Comments 6

mycrust January 16 2007, 15:17:58 UTC
I guess it shows what a messed up childhood I had that I was too innocent to ever discover the Speak & Spell filters.

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differenceblog January 16 2007, 15:22:32 UTC
Honestly, I don't remember if I did that as a child. I remember doing it in college. But I did play with computer-speech programs a lot in junior high.

They weren't very persuasive.

I was looking up some more about this topic, and there seems to be a lot of discrepancy about voice pitch and persuasiveness in the research. Some research says a lot of variability in pitch is good, some says it's bad. Some recommend using a lower register to be persuasive, some say a higher register is more persuasive.

There's enough about voice pitch and persuasion to be its own post, actually.

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beckiemoriello January 17 2007, 04:27:14 UTC
I'd be interested in a voice pitch and persuasion post.

*stuffs virtual dollar in differenceblog's g-string*

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differenceblog January 16 2007, 17:28:38 UTC
That's exactly the sort of study I was looking for in the comment above. Thanks!

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differenceblog January 16 2007, 18:19:54 UTC
thank you! I appreciate it!

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differenceblog January 16 2007, 18:20:49 UTC
:D I'd guess either by way of purpleprimate or nursing.

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