Gualdagno and Cialdini (2007) examined persuasive techniques on counter-attitudinal topics. While they found that both men and women were more easily swayed by people they believed to be like themselves, men were more likely to be persuaded via e-mail, and women responded better to face-to-face interaction. This effect was especially pronounced
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They weren't very persuasive.
I was looking up some more about this topic, and there seems to be a lot of discrepancy about voice pitch and persuasiveness in the research. Some research says a lot of variability in pitch is good, some says it's bad. Some recommend using a lower register to be persuasive, some say a higher register is more persuasive.
There's enough about voice pitch and persuasion to be its own post, actually.
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*stuffs virtual dollar in differenceblog's g-string*
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