Скоро: Building a Next-Generation Software Business, с 16 января 2014
Уважаемые коллеги,
если вы являетесь CSV (Cloud Solution Vendors, Cloud Solution Providers и проч.) или ISV (Independent Software Vendors), которые работают или собираются развивать свой бизнес в облаках,
для вас новость:
Building a Next-Generation Software Business
The software market is undergoing seismic shifts driven by technology trends that include an explosion of devices and rapidly growing demand for cloud-based services. In this environment, ISVs face rapidly evolving customer expectations and ever-increasing competition.
Join Harald Horgen, CEO of the York Group, for this interactive Webinar series. Each week, when a new session is released, Harald will join you in the comments section for a live question-and-answer session.
There are six modules in this business series.
Jan 16: Changing Business Operations in a Cloud Environment
In this session, Harald discusses some of the key changes to a software company's business model, and factors an ISV should consider as it moves from on-premises to the cloud, including:
· The importance of transaction automation
· Go-to-market models for different segments
· Choosing the right product architecture
· Leveraging your new cloud solution to drive additional revenues
Do you have questions about changing software business operations? Join Harald live in the comments section for Q&A on Thursday, January 16 from 10am-11am, Pacific time (UTC -8:00)
Join this Webinar, Changing Business Operations in a Cloud Environment.
Jan 23: Target Markets for your Cloud Solution
This module shows how to select the right markets for your solution based on the size of customer, industries, type of application and regions of the world. We'll also drill down on how to position your solution for selling into the enterprise market.
Do you have questions about marketing your solution? Join Harald live in the comments section for Q&A on Thursday, January 23 from 10am-11am, Pacific time (UTC -8:00).
Join this Webinar, Target Markets for your Cloud Solution.
Jan 30: Developing a Sales and Marketing Strategy
Moving to the cloud will have a big impact on how you market and sell your solution, including the need for automation, the use of free trials, and how you structure and compensate your sales team. This module will help you identify factors to consider with a shift to the cloud.
Do you have questions? Join Harald live in the comments section for Q&A on Thursday, January 30 from 10am-11am, Pacific time (UTC -8:00)
Join this Webinar, Developing a Sales and Marketing Strategy.
Feb 6: Pricing Considerations for Cloud Solutions
This module answers some of the most frequent questions about pricing, including the most common pricing models, a quick and easy formula for converting on-premises pricing to a subscription model, and whether a freemium model is right for your solution.
Do you have questions about pricing your cloud solution? Join Harald live in the comments section for Q&A on Thursday, February 6 from 10am-11am, Pacific time (UTC -8:00)
Join this Webinar, Pricing Considerations for Cloud Solutions.
Feb 13: Financial Metrics for SaaS Companies
Moving to the cloud has a big impact on your cash flow, which makes it critical to identify and measure key financial metrics. This webinar explains many of the most common metrics, such as CAC (Customer Acquisition Costs), revenue formulas (MRR, ACV and TCV), and discusses how to minimize the "cash flow chasm" created by subscription payments.
Do you have questions about metrics to watch in a new cloud business? Join Harald live in the comments section for Q&A on Thursday, February 13 from 10am-11am, Pacific time (UTC -8:00)
Join this Webinar, Financial Metrics for SaaS Companies.
Feb 20: Legal Issues with Software-as-a-Service
This module covers considerations for some of the legal issues that apply to cloud solutions, including:
· Service Level Agreements (SLAs)
· The impact of the Patriot Act and other privacy laws in various markets
· How to manage third-party applications and add-ons that link to your solution
· Cyber-liability
Do you have questions about some of the legal issues you might face? Join Harald live in the comments section for Q&A on Thursday, February 20 from 10am-11am, Pacific time (UTC -8:00)
Join this Webinar, Legal Issues with Software-as-a-Service.
We look forward to seeing you in the Webinars, and to supporting your organization on its journey to the cloud.
приходите, это бесплатно, ценно, полезно, особенно потому, что этому есть доказательства в виде известной серии воркшопов в Москве, проведенных The York Group при поддержке Microsoft.
серия начинается с 16 января 2014, так что торопитесь, планируйте, приходите.
Удачи!