If you haven't seen it...

[captain_brad]

It's good old fashioned western colonialism brought to you by Burger King.

Burger King travels over 20,000 miles to find people who have never heard of the WHOPPER and perform the world's purest taste test.

Because what all those people really need is to become as unhealthy as the Civilized Western World(TM) at large.

Comments

[letthesunfall]

i had the extreme misfortune of catching that commercial late night about two weeks ago, and tried to find it online to post here but my searches didn't pan out.

my partner and i actually had to turn the tv off to digest the fuckedupness of that commercial. i don't understand how that commercial got the go-ahead.

well, no. i understand. i just don't want to.

[spreadsothin]

so strange.
not that I ate fast food before, but I certainly won't now.

[mothwentbad]

Ugh. You know, there are still unspoiled Americans who've never had tabbouleh before. Why don't we go looking for them instead?

[per_simmon]

This. Instead of shows like Bizarre Foods, which is basically just a way of pointing at other cultures and saying, "Gross! Weird!".

I seem to remember a story about Coca Cola taste testing in Siberia, because the people there had never been exposed to advertising, and how the people there said that Coke tastes like shoe polish. It's probably be an urban myth, though..

[mothwentbad]

Yeah, I doubt that anything with that much sugar corn syrup can taste like shoe polish. I think the whole point is that it's NOT an acquired taste, rather it's the kind of thing where they can cast a wide net and get as many people drinking it as possible very quickly. It seems like the very young in particular are suckers for this kind of thing, too. It's frightening how insistent I was about not trying new things I was when I was little.

[per_simmon]

it's the kind of thing where they can cast a wide net and get as many people drinking it as possible very quickly

Well, if you put enough addicitve substances in it, somethings bound to stick.
It's incredible to me how long it lasts as well. I haven't had fast food in years, but last week I ate a hamburger for old times sake and it was like a bell going off in my brain. "Ding! You like this! Eat more!"

[onlyonequestion]

Not only is it offensive, but it's also dumb. You can do a blind taste test with anyone. If you put two hamburgers in front of me right now, I wouldn't know which was Burger King and which was McDonalds.

But that wouldn't be sensational enough, now would it.

[the_automatik]

I forgot about this commercial until you posted about it. My husband and I were just slack-jawed with disgustedness at seeing it a couple of weeks ago.