What We're Learning About Crowdfunding

Dec 09, 2014 21:38

Crowdfunding is a relatively new business model. It's been around long enough that patterns are beginning to emerge as people experiment with different ideas and methods. Let's list some of those ...

* Free samples sell content. More often than not, people like to know what they're getting before they plunk down their hard-earned money. In a brick ( Read more... )

cyberfunded creativity, how to, economics

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Comments 4

shadowsculptor December 10 2014, 17:27:02 UTC
Thanks as always for the informative post! I've found all of this to be true. I find my greatest difficulty is in, first of all, drawing an audience, and second, finding a balance between selling art for too much money and too little.

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Thoughts ysabetwordsmith December 10 2014, 20:35:23 UTC
Finding an audience can be challenging. It is much easier within a networked system, such as LiveJournal, where there's a large pool of users already gathered and you just have to get their attention. For a stand-alone website it is much harder, relying on search engines that are more interested in making money than providing accurate results. This is why I feel that we need a crowdfunding hub to host different types of projects and help patrons find things they like.

Pricing requires that you know things like:
* how much your materials cost
* how long it takes you to make things
* how much you need in order to live
* what people think your work is worth
* how much spending money your fans have
Some of those you can learn precisely, others are just estimates. Sometimes it helps to compare what other people are charging.

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mrbumblepants December 11 2014, 07:31:57 UTC
I like what you've got here. Based on what I've learned watching other crowdfunders, I'd say a big thing is only offer what you can actually do - and find a way to show proof. It's disappointing to put money in a pot only to have a project fall apart, so I think people are hesitant if there's no assurance.

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Thank you! ysabetwordsmith December 11 2014, 08:28:06 UTC
>> I like what you've got here. <<

Yay!

>> Based on what I've learned watching other crowdfunders, I'd say a big thing is only offer what you can actually do - and find a way to show proof. It's disappointing to put money in a pot only to have a project fall apart, so I think people are hesitant if there's no assurance. <<

I agree, reputation matters, and having previous projects boosts confidence in new ones. Most of the time I back projects on this basis, and I favor people whose work I already know and like, although I'm always watching for new opportunities.

On the other hoof, I have donated to several projects that I expected would not meet their goals or manifest a finished project. I am so fed up with the mainstream entertainment trashheap that I would rather donate $5 to longshot project with a diverse cast and fresh storyline, even if it fails, just to say "Here is my folding vote of approval for what you are doing!" than use that $5 to buy another piece-of-shit DVD where the black guy dies or the cast is all white or ( ... )

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