It's the number 1 most subscribed channel on YouTube, but the official website has their videos embedded with Revver, which generates revenue for each view. There are also google ads on the main site, and a donation button. There's pretty much no cost of production other than paying the actors, who were working for free until the site started making money.
It's suspected that they also do cross promotions. Every video with music in it has a link to that bands myspace, and one episode had a celebrity guest star.
The real genius of it all is that it's so fucking confusing anyone who watches it would have to periodically check the forums on the official website and skim them to figure out what's going on, as certain details can only be found by combing through the videos carefully. So if you watch the show, you're basically obligated to go to their site constantly.
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But you'd think if they were making millions of dollars they could afford better camera and sound.
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It's suspected that they also do cross promotions. Every video with music in it has a link to that bands myspace, and one episode had a celebrity guest star.
The real genius of it all is that it's so fucking confusing anyone who watches it would have to periodically check the forums on the official website and skim them to figure out what's going on, as certain details can only be found by combing through the videos carefully. So if you watch the show, you're basically obligated to go to their site constantly.
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