I just finished reading House of Cards, a book Laura gave me for my birthday about one guy's experience working as a writer and editor at Hallmark. It was pretty funny, and I was fascinated to see how much goes into writing a greeting card. Writers have to create cards for surprisingly specific demographics ("Brother Birthday: this is for an older
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http://www.amazon.com/Hello-Im-Special-Individuality-Conformity/dp/0872864537
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