...or, how to reply to the "authors should sell ebooks directly to readers" or "why are ebooks so expensive?" arguments.
This post by Charles Stross lays out the details. Read some of the comments if you've got time - they're very informative, and involve a lot of back-and-forth between Stross and his readers.
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Though, I have to allow, the "direct from the author" sites are really their own explanation for why cutting out the editing and typesetting is a really bad idea. Wow, are most of them bad.
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Whew. Okay. Looks like they've mostly steadied down to only half again as much as the paper price, by and large, but not across the board. If you look around Fictionwise, for example, you'll see a fairly large spread, and plenty of books that don't get sold "hardcover" at all which are going in the 15-20 range. I have yet to see any ebook going cheaper than the paper. Even the short story sales are .50 to 1.50 bucks (Elizabeth Waters appears to have more sense of proportion than Misty Lackey).
When the outlets like B&N bill something as discounted, they look to be taking the highest possible price of any form the book has been published in and then offering the ten buck version as a "discount" from that. *wrinkles nose*
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