Comments | catmacro: The Sims 3 Advertising

catmacro

The Sims 3 Advertising - Now In Denmark!

Jun 03, 2009 18:11

I took a few pictures of the TS3 ads in the shop next to my school. So yeah, if you recognise this place, you know where I go to school the next... two weeks.

( Pictures and witty commentary )

the sims 2, photos

Comments 4

showercapfrog June 4 2009, 17:34:02 UTC

...why aren't the ads in Danish? Is it common to have them in English instead?

I never understood the way they arrange posters. LET'S CUT OUT A RANDOM PIECE AND PUT THAT ON TOP OF THE FIFTY POSTERS WE HAVE NEXT TO EACH OTHER. What? It doesn't EVER make sense.

Yay, more pictures though :D It's interesting to see different advertising, but I think it's odd that they're all over public transport and stuff here and only in shop windows there.

catmacro June 4 2009, 17:54:52 UTC

Commercials in English are surprisingly common. I think it has something to do with English 'sounding cooler'. Unlike say, Norway (Norway is actually an excellent example, IIRC,they've had a lot of debate about this), where there's put a lot of energy in preserving the language and adding new expressions where they are needed, Danish increasingly becomes more and more 'English-ified'.

Of course, this could be paranoia and they're simply saving money. Denmark is a rather small market, so I could see why they'd do that. Come to think about it, this is probably more likely :P
Still, English definitely owns Danish on the coolness scale, so I think it's a factor.

I thought you're Australian, btw. Visiting Norway on vacation?

showercapfrog June 5 2009, 13:44:15 UTC

Hahaha. English sounds cool? I find that so hard to believe, but I guess I understand - 'foreign' languages sound cool to us.

Actually, I was talking to a Norwegian about this, and he thought that I could pretty much survive in Denmark without having any knowledge of Danish due to the englishification of the language. That being said though, I don't really speak much Norwegian either. (Although I had this hilarious experience when I was in Copenhagen of being mistaken for a Norwegian and someone asked me if I spoke English, which made me fall over laughing.)

The Norwegian market is smaller! But again, I guess that maybe advertising isn't allowed to be in English or something.

I'm here to study, although I return to Australia in a month.

catmacro June 5 2009, 14:00:27 UTC

'Hahaha. English sounds cool? I find that so hard to believe, but I guess I understand - 'foreign' languages sound cool to us.'
Yeah, but English has this special thing about it. You see, when you're a child and don't understand TV-shows, lyrics of all the popular songs, commercials etc., it becomes something 'grown up' and desirable. I think somewhere it's deeply lodged in me and my peers that English is more grown-up and cool. Dunno, though. Just a theory.

'The Norwegian market is smaller!'
Wow. I just looked it up on wikipedia. I've always regarded Norway as HUGE, not only space-wise but also population-wise. New wrinkle in brain, yay.