Design Hypothesis--Quarterly Publication

[bowlacoleslaw]

(Sinmcere apologies to the estate of Jim Morrison, but I'm just bored right now)
Premise: Targeted to self-empowered, independent, entrepeneurial women of metro LA.
Nationwide, this demographic is the fastest-growing segment of business start-ups.

Comments

[coagula]

As a Los Angeles Magazine publisher, i think it is great and would fly - but that name must be trademarked in a thousand permutations and might be impossible to use.

[bowlacoleslaw]

Well, we creative types don't like to hear about that kind of stuff, but yeah I'm sure the name would probably have to be dumped. Anyway it's just a tiny germ of an idea, although I'm glad to hear you think it's viable. I see it as being aggressively "Anti-Cosmo," strongly advocating women's self-reliance and success in business, politics and other venues, as well as their personal lives. What better place to launch than LA? One might say NYC, but I see west coast women as being more "free-spirited" than easterners. I don't know, but when I posted this, I wondered what your response in particular might be.