In among the barrage of Obama/Clinton coverage today, you might have missed a quiet piece of interesting news:
GM is going smallThey're closing four pickup truck and SUV factories; throwing brand weight into their smaller and more fuel-efficient cars like the Cobalt; talking seriously about their battery-operated Volt; and -- shock -- may drop
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Further, the automotive industry in particular is clearly driven by demand. Most people do want to drive something that will caress their ego, and economy cars don't do that.
Only now that US gasoline prices have doubled in a preiod of 18 months are people beginning to put their ego aside and look at a vehicle's fuel efficiency.
Blame the consumer, not the company.
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I know the average American consumer hasn't been looking at things that way, but really it just makes me want to throw things most of the time.
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Let's just hope that they don't backslide on it.
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