Suppose you're founding a new settlement. It could be a newly discovered island somewhere, or a moon, or a sovereigntist movement in your mom's basement, whatever seems most plausible for you. What are you going to name your new colony?
For example, a White Russian with toasted coconut vodka and homemade Kahlua is known as a Jackie Treehorn in our house and, back when Paul Sorvino played every Italian character in Hollywood, I started calling a martini with picked garlic a Paulie.
What do you think about businesses that try to have a funny name? Whenever I see one of them I can't really take them seriously enough to want to give them my business. Do funny business names help or hurt a business
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