It's kind of a game. Members are divided up into teams (for instance, I'm on "Team Stilettos" in womenverse) and there are a series of challenges (usually making fanworks or social activities with other members) with points for participation, so there's a little friendly competition between teams.
I don't think they're as big a thing as they were a few years ago, but a bunch of larger fandoms have/had fandom specific ones, and the lj comms are often named [fandom]land, like leverageland or avengers-land, so I assume that's where the name comes from.
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I don't think they're as big a thing as they were a few years ago, but a bunch of larger fandoms have/had fandom specific ones, and the lj comms are often named [fandom]land, like leverageland or avengers-land, so I assume that's where the name comes from.
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