I'll admit to being somewhat cynical of the whole "buy local!" trend in environmentalism, because for the most part it seems to be more about being greener-than-thou (as, unfortunately, is yuppie environmentalists' wont) than about actually helping the environment. But when you're a business that makes a big point of being green, why would you
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In food, it is basically a name recognition thing. No normal person is going to be able to tell the salt of one sea from another, except in the case of very high mineral contents, in which case the distinction is often visual as much as anything else. Most of the time it's impossible even to tell sea salt from table salt by flavor alone.
The Dead Sea has particular cachet in the sea salt business because it's famous for its very high salt content. Therefore salt from the Dead Sea must be (the consumer reasons) even saltier than salt from, say, Cape Cod, which is a big US producer.
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I figured that was it. And I'm kind of sad that the "maybe people think it's extra salty salt?" idea did cross my mind.
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...I don't know.
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Fuel emissions from food shipping are kinda huge.
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I just get annoyed at the people who tout their local-food credentials without realizing the privilege that's required to make choices like that.
(Privilege causing troubles for a social movement? Gosh, who'd have thought?)
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