Feb 20, 2015 12:00
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Comments 21
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I know we had Battleships the movie, but seriously WTF?
I'm struggling to think of what sort of script could require them to buy the rights. It can't be for marketing reasons - Catan is a great game, but its existence is I suspect limited to a small percentage of the population.
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Or something!
But yeah, it's a bit of an odd one.
Sold 18-million copies though, so it's not _that_ small a proportion who will have heard of it. That's more people than had heard of Guardians of the Galaxy, I'd have thought :->
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Up until around the late 60s, in the middle class price range nearly all toys were bought by moms who were good at shopping for kids toys so t here didn't need to be that much obvious labeling. But as moms entered the workforce dads started buying more of the toys and pretty much sucked at it, so marketing people wanted to make it easy for a dumb dad to distinguish "is this toy more appropriate for my son or my daughter.)
They then did marketing surveys and found out that dumb dads associated pink with their daughters and blue with their sons so they went with that.
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This pink/blue thing goes back to somewhere in the nineteen twenties and in the US, although I have been unable to trace exactly when and where the change happens. Colour film coming in may have something to do with it. The Victorians certainly thought pink way too strong a colour for girls and dressed them in blue.
It doesn't really settle down as a given until the early eighties when all the idiot toy companies piled in big time, even the likes of Lego which is the perfect non gendered toy when you think about it.
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As I hope I made clear, this is just what fellow marketing people have told me. Since I didn't get into marketing until around 2000 I can't speak from experience.
However, it sounds like the way marketing is done now, so it wouldn't surprise me at all.
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One reason may be that the ratio of carers to children is lower in the UK than in other European countries. PDF (page 18 & 19).
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I'd love to see a breakdown of the costs that nurseries have, and see where it's going!
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It's minimum wage for the actual carers.
And £8-£9 for the deputies, etc.
Not sure how much that would work out as a percentage of overall running costs though.
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I discount the guy who claims that early-20C pink:boys blue:girls is a myth because he couldn't find any early-20C references to in Google ngram, simply because of the 1918 magazine quote (n.b. in a magazine, not a book) testifying to it. Unless the quote is a fake?
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