I finished it on the weekend; great fun (particularly if you`ve been playing the tabletop version of 40k for over twenty years, as I have), well crafted, very pretty, and Lt.* Mira is an awesome character, but I wouldn`t put it in the top tier of games I`ve played. I found it well worth the purchase given that I somehow got it at a 10% discount and was using a gift card; I don`t know if less die-hard fans will enjoy it as much as I did, but there are free demos available and I`d recommend to anyone who hasn`t been indoctrinated into GW`s cult that they give the demo a try before buying.
-- Steve has yet to try the multiplayer, which does sound a bit underwhelming but he shouldn`t judge before playing.
* and that`s pronounced correctly, for a pleasant change
Why "headdesk" and "marketing" as tags for the iPhone 5 story? Each iteration of the iPhone - the original iPhone, the 3G, the 3GS and the 4 - has been obviously better than the previous version, so why wouldn't most iPhone 4 owners expect to switch to the new model at some point?
Also, almost by definition this can't be a marketing triumph, given that the iPhone 4 is more than a year old and the iPhone 5 hasn't been announced yet.
Being sure that you want something without knowing anything about it goes beyond being a general fan, and into blind following. Sure, Apple may bring out something that's so much better than the iPhone 4 that it's worth rushing out to the shops for it, but without knowing anything about it, already planning in your upgrade is erring a little too far towards fandom for my tastes.
"As of press time, 3.2 million loyal customers were lining up overnight outside of Apple stores across the country for the chance to buy the slick new abomination."
Hm. I think there is a significant base of people who have become apple-tribalized[1], but I'm not sure the those numbers support that particularly more than anything else. I would usually upgrade to the next version of firefox, of Windows, of a linux distro, of all sorts of stuff, because I expect it to be better, unless I hear something dire about it[1]. Not that "I will buy this come what may" but "I expect to get it, unless I hear it's not as good as I expected". That is, people are generally bad at forseeing that sort of difference in themselves, and polls are even worse at representing it, so probably lots of them do mean "I'll buy it without even stopping to consider whether its bad" but I'd expect much the same results even if they thought "I'll buy it assuming it's as good as I expect and I think that's very likely"...
[1] Eg. I don't want anything xkcd thinks is worse than Hitler :)
I think the app store ship has sailed now for the forseeable future. I don't think it technically counts as a fail these days as it's turning into a great means for control and money making.
customer serviceapostle_of_erisSeptember 15 2011, 00:45:20 UTC
My all-time favorite customer service story is apocryphal but: Someone was driving their Rolls-Royce way deep in the Alps, and managed to break an axle. He wired Rolls-Royce, and they sent a mechanic with a new axle to do the repair. And that was the last he heard of it. Eventually, he wrote a letter, effusively praising their service, and noting that he had not received a bill. He received a reply, There is no such thing as a broken axle in a Rolls-Royce.
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-- Steve has yet to try the multiplayer, which does sound a bit underwhelming but he shouldn`t judge before playing.
* and that`s pronounced correctly, for a pleasant change
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Also, almost by definition this can't be a marketing triumph, given that the iPhone 4 is more than a year old and the iPhone 5 hasn't been announced yet.
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"As of press time, 3.2 million loyal customers were lining up overnight outside of Apple stores across the country for the chance to buy the slick new abomination."
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[1] Eg. I don't want anything xkcd thinks is worse than Hitler :)
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Someone was driving their Rolls-Royce way deep in the Alps, and managed to break an axle.
He wired Rolls-Royce, and they sent a mechanic with a new axle to do the repair.
And that was the last he heard of it. Eventually, he wrote a letter, effusively praising their service, and noting that he had not received a bill. He received a reply, There is no such thing as a broken axle in a Rolls-Royce.
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