Purple Cow Wisdom, Part IV.

[alifeinfocus]

THE PROBLEM WITH COMPROMISE

If the goal of marketing is to create a Purple Cow, and the nature of the Cow is to be extreme in some attribute, it's inevitable that compromise can only diminish your chances of success

Comments

[daphnep]

I like re-reading these excerpts. The points appear simple on their surface, but when you really think about the details of applying them to your (or "ones") particular business, a hundred applications and examples start to appear.

[alifeinfocus]

Exactly! You have no idea how many things I've been brainstorming for my photography biz since reading this book!