When did girls start wearing pink? Pink and blue arrived, along with other pastels, as colors for babies in the mid-19th century, yet the two colors were not promoted as gender signifiers until just before World War I-and even then, it took time for popular culture to sort things out.
For example, a Ladies’ Home Journal article in June 1918 said, “
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"Amy put a blue ribbon on the boy and a pink on the girl,
French fashion, so you can always tell. Besides, one has blue
eyes and one brown. Kiss them, Uncle Teddy," said wicked Jo.
(searchable online etexts, I love you)
Although this quote does say that this is a French, not American custom, at the time, which probably explains the delay.
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