... what.

[adularia]

I'm sure that by posting about this I am contributing to some regrettable attempt at viral marketing, or something, but I found one of these at lunch and had to have it:

Comments

[hsifyppah]

Gah! I bought one too when my store started carrying them. As I ate the mediocre chocolate it dawned on me slowly that I totally fell for their stupid reverse psychology. Damnit.

[adularia]

Yeah, I figured I was being had, and another $1.59 has gone to reward them, but it was RIGHT THERE being ridiculous.

[holeinthedonut]

NOT (good enough) FOR GIRLS.

I can only think it's intended to counterbalance the "Luna" bar.

[gotham_bound]

Maybe it's like the Secret deodorant, supposedly designed for women not men. The candy bar that is only tasty to not-girls. Maybe?

[gotham_bound]

By the way, Don't know if you're a Lemony Snicket fan but: http://www.carnegiehall.org/article/press/press_release/111680.html

Alternatively: http://www.neilgaiman.com/where/details.php?id=45 Blueberry Girl is sort of a poem for a girl child, but is really for the mother of a wee girl child. In any case, Neil Gaiman and Charles Vess originally collaborated on Stardust. (Actually BG was originally a poem written specifically and exclusively for Tori Amos to help her get through her pregnancy.)

[paper_crystals]

Yorkies are a British thing. Fairway carries British candy. I think that the Yorkie was pre modern ideas about sexism and the tag line is cute in the it is old and cute sense in Britain.

[maribou]

The one I had in England was nummy, but it's a cadbury, ennit? Cadbury SUCKS here b/c Hershey makes it, and is delicious in Canada and Englad.

[adularia]

It's Nestle, and seems to have been imported, since the label used EU nutrition facts/ingredients language.

[brewsternorth]

'Tis. It's a British product. Oddly it seems to be quite prevalent in NY supermarkets at the moment - the Brits might snipe that this is because Americans seem habituated to mediocre chocolate.