How cute.
[via Der Schwarze Blog (German anti-racism media-watch blog)]
A.T.U, a German car supply company, put out a new TV ad to get people to come in for a checkup before driving off to their holidays. The hook: ”so that you return from holidays with a tan and not black from anger”. FYI, "Black from anger" is a common colloquial in German.
So far so bad.
And then they put white actors into blackface to play "who's afraid of the black man?". I wish I was kidding. The white people in the clip are actually scared of the "black" people.
Watch the ad here on the A.T.U website (click on "TV Spot") or here on youtube where the advertising agency Heye & Partner which came up with this horse dung proudly presents it to the world.
And if you then feel like telling the responsible parties how full of shit they are (in whichever language), I have some addresses for you. Der Schwarze Blog would love to get cc'ed, btw: info[a]derbraunemob.de
Responsible for the advertising agency Heye &Partner:
Markus Goetze: Geschäftsführer Beratung
Jan Okusluk: Creative Director
Martin Winter: Management Supervisor
Linrupstraße 16
80335 München
Tel.: +49 89 665321900
Fax: +49 89 665321910
info@heye.de
- responsible for the company A.T.U Auto-Teile-Unger Handels GmbH & Co. KG are:
Dr. Dietmar Geppert: Head of Marketing
Hueseyin Dereli: head of communication
Ulla Kraus: head of communication
Ralf Schalkhaußer: head of media
Tel.: +49 800 50 35 470
Fax: +49 961 - 306 5929
Beschwerdemanagement@cc.atu.eu
(complaint management)
contact the director’s agent:
Tel. +49-(0)40- 43 21 61 12
stertz@funke-stertz.de
Welcome to Germany, we don't have a racism problem.
ETA: The ad has been removed from youtube. It's still on the company website, though.
A.T.U, a German car supply company, put out a new TV ad to get people to come in for a checkup before driving off to their holidays. The hook: ”so that you return from holidays with a tan and not black from anger”. FYI, "Black from anger" is a common colloquial in German.
So far so bad.
And then they put white actors into blackface to play "who's afraid of the black man?". I wish I was kidding. The white people in the clip are actually scared of the "black" people.
Watch the ad here on the A.T.U website (click on "TV Spot") or here on youtube where the advertising agency Heye & Partner which came up with this horse dung proudly presents it to the world.
And if you then feel like telling the responsible parties how full of shit they are (in whichever language), I have some addresses for you. Der Schwarze Blog would love to get cc'ed, btw: info[a]derbraunemob.de
Responsible for the advertising agency Heye &Partner:
Markus Goetze: Geschäftsführer Beratung
Jan Okusluk: Creative Director
Martin Winter: Management Supervisor
Linrupstraße 16
80335 München
Tel.: +49 89 665321900
Fax: +49 89 665321910
info@heye.de
- responsible for the company A.T.U Auto-Teile-Unger Handels GmbH & Co. KG are:
Dr. Dietmar Geppert: Head of Marketing
Hueseyin Dereli: head of communication
Ulla Kraus: head of communication
Ralf Schalkhaußer: head of media
Tel.: +49 800 50 35 470
Fax: +49 961 - 306 5929
Beschwerdemanagement@cc.atu.eu
(complaint management)
contact the director’s agent:
Tel. +49-(0)40- 43 21 61 12
stertz@funke-stertz.de
Welcome to Germany, we don't have a racism problem.
ETA: The ad has been removed from youtube. It's still on the company website, though.