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Outside the academic establishment, the “far-reaching change in all our habits of thought” is serious. It serves to coordinate ideas and goals with those exacted by the prevailing system, to enclose them in the system, and to repel those which are irreconcilable with the system. The reign of such a one-dimensional reality does not mean that
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i guess i do see what you're saying. I didn't take the time to examine the paragraph in a vacuum. by itself, i think your perspective is an accurate and insightful one. in the context of the rest of the chapter (and book), however, i think there's more to be considered.
it's not so much a paradox as it is a description of the evolution of materialism. even subversive lifestyles have been commodified for convenient mass consumption so that people can enjoy the 'idea' of being enlightened without having to challenge or disrupt their tacit participation in the very system they pretend to either transcend or subvert. we can now purchase a cultural revolution against oppressive materialism for just three easy payments...
I take issue with some of his stated solutions, but I definitely embrace his implicit solution- full conscious awareness of the construct and one's own participation in its functioning.
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