As most of my golden internet discovery gems surface, I was googling for something - a video about Verizon using personal Facebook photos in national ad campaigns - and I ended up digging up something even better:
"This Young Adults Panel Should Terrify Marketers" on experiencecurve.com. More like should terrify ANYONE. Basically this market
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I did learn something: professors like books. =-D
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I've had a tivo/replay/dvr for about the past seven years now... but I would not call myself the norm in terms of television usage at all. Hell, I'm watching previously recorded episodes of People's Court right now. I doubt that's normal LOL.
A lot of cable companies now have digital video recorders as part of their cable boxes if you get digital cable. I'm sure they have that in BC! But you are probably a better judge as to if that is as popular.
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