The digital equivalent of alcohol
danah boyd posted a rough sketch of a talk she gave at the Web2.0 conference in November: Streams of Content, Limited Attention: The Flow of Information through Social Media.
There's lots of good thoughts about how people interface with the online world there, but the last paragraph caught my attention. She said that Monetizing Social Media Through Advertising Is Doomed to failure, but she pointed out that, in the physical world, social spaces are often subsidized by paying for food, and we haven't yet figured out what the digital equivalent is.
It was a pretty arresting image for me, although I suspect that, as
synecdochic intimates in her much longer treatment of the subject, we're looking at, um, domain-specific tchotchkes and premium subscriptions, frequently. Anyway, article worth reading.
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There's lots of good thoughts about how people interface with the online world there, but the last paragraph caught my attention. She said that Monetizing Social Media Through Advertising Is Doomed to failure, but she pointed out that, in the physical world, social spaces are often subsidized by paying for food, and we haven't yet figured out what the digital equivalent is.
It was a pretty arresting image for me, although I suspect that, as
synecdochic intimates in her much longer treatment of the subject, we're looking at, um, domain-specific tchotchkes and premium subscriptions, frequently. Anyway, article worth reading.
Original post at Dreamwidth. Read (
) comments or reply there using Open ID.