but will it work?
Wow.
Jane Austen and Shakespeare Go for the "Twilight" Audience.
Quick summary: HarperTeens has marketed three classics to appeal to the fans of Twilight by using a similar style of the now iconic covers, right down to the swirly font, to draw in new readers. They each even have a cheesy tagline, as well.
Pride and Prejudice - 'The love that started it all'
Wuthering Heights - 'Love never dies'
Romeo and Juliet - 'The original forbidden love...'
So there's a part of me that's insulted, then there's another part of me that thinks 'what the hell' and that maybe it's a clever bit of marketing to get these readers reading stuff of much higher quality.
Encouraged reading can never be wrong.
Jane Austen and Shakespeare Go for the "Twilight" Audience.
Quick summary: HarperTeens has marketed three classics to appeal to the fans of Twilight by using a similar style of the now iconic covers, right down to the swirly font, to draw in new readers. They each even have a cheesy tagline, as well.
Pride and Prejudice - 'The love that started it all'
Wuthering Heights - 'Love never dies'
Romeo and Juliet - 'The original forbidden love...'
So there's a part of me that's insulted, then there's another part of me that thinks 'what the hell' and that maybe it's a clever bit of marketing to get these readers reading stuff of much higher quality.
Encouraged reading can never be wrong.