Alcohol

Apr 09, 2006 15:00

Between the bouts of sleeping [which does save me on having to eat btw], I've done a little thinking and one of the things that I've decided to write/spruik about today is alcohol and its affect on so many human beings. I've become curious about studies that have [or haven't] been done on alcohol and what it does to people. Has anyone actually studied why some people are angry drunks and others maudlin? Why some are sleepy and others happy drunks? Or have they just studied whether it is 'generically' good for or bad for humans to consume [depending upon whose study you read]?
Could it be that as with many allergies, [insert chemical name for subject of discussion - oh for an on hand home encyclopaedia] induces various reactions on various humans? Is not just that drinking too much is the only 'bad' thing about it but could it be inducing the necessary [electro]chemical reactions in different bodies to trigger the different emotions that are 'awakened/enhanced' by its consumption? I have witnessed what have appeared to be racial differences in how alcohol affects different people which makes me think that it could be a 'genetic' thing.

On a similar but different vein, what is it with beer companies in particular that seems to make it mandatory to show particular behaviour patterns as being okay? As a rule, I don't drink the stuff but I don't think that excludes me from being able to comment on the ads I see that have been made to sell this ancient beverage.
Why do these ads seem to not only condone but encourage foolish, idiotic and/or even down-right dangerous behaviour? Why must they repeatedly show that ignoring 'common sense' is something to be made light of, even laughed at? Is this something to do wish the 'male' mindset that I'm just not seeing or is it just plain irresponsible thoughtlessness?
This is not the first time I've thought about this and until such ads are no longer screened, I doubt it will be the last especially in a day and age that we are more publically aware of the side effects of careless drinking.

By that by, for those of you reading this and may think otherwise, I am not a teetotaller, even though I come from a family of alcoholics and I'll kindly accept a JD or Bourbon with coke, even a Black Russian or two, over which to discuss this topic further. I like being a 'happy drunk'.

PS - I know other ads are also guilty of such things [a particular car ad comes straight to mind] but this bit of writing/rambling is dedicated to incohol.

PPS - Saw some of the 70s/80s beer ads on '20 to 1' and they weren't so bad. It seems that they've gone downhill since the 90s.

observations

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