It's a marketing thing
A round of applause goes to whoever it was at Wrigley's that got Chris Brown in their ads.
As some of you might know, in the chorus of "Forever," it says "Double your pleasure, double your fun." When I first heard this a while ago, it made me think of Doublemint gum. That's been their thing for a long time. I mean, they started the Doublemint twins campaign in the '50s so I'd assume that's when it started. It makes sense.
After talking with my sister, I began to wonder how many of the youngens really know of this gum. Sure, you see it at the checkout counter, but it's not staying in their head when they leave. Or maybe, they only know of it from when they visit their grandparents and that's all they chew. Those are not flattering labels: "That other gum" or "old folks gum."
How do they pull in the young ones? They bring in a star, have him drop some guerilla-style in a catchy hit song, make him show of his cool dance moves in a commercial, and change the package so that it looks like another version of an already cool gum! (It looks like they are going to be repackaging all their old school gums to match the 5 sensation)
I can't wait to see what other changes this leads to. I feel some mergers coming on.
As some of you might know, in the chorus of "Forever," it says "Double your pleasure, double your fun." When I first heard this a while ago, it made me think of Doublemint gum. That's been their thing for a long time. I mean, they started the Doublemint twins campaign in the '50s so I'd assume that's when it started. It makes sense.
After talking with my sister, I began to wonder how many of the youngens really know of this gum. Sure, you see it at the checkout counter, but it's not staying in their head when they leave. Or maybe, they only know of it from when they visit their grandparents and that's all they chew. Those are not flattering labels: "That other gum" or "old folks gum."
How do they pull in the young ones? They bring in a star, have him drop some guerilla-style in a catchy hit song, make him show of his cool dance moves in a commercial, and change the package so that it looks like another version of an already cool gum! (It looks like they are going to be repackaging all their old school gums to match the 5 sensation)
I can't wait to see what other changes this leads to. I feel some mergers coming on.