I do so love the pragmatism of the British when they're not being overruled by government targets and the like.
"Anyone who lives in Sussex will know of Beachy Head in Eastbourne. It's a breath-taking part of the Sussex coastline. But it also has a sinister side; It's renowned all over the country as a place people go when they have had enough of life and decide to commit suicide. So much so that a phone box with a direct line to the Samaritans was installed by BT a while ago."
[From
A Year in the Life of a Police Dispatcher]