Huh. So apparently yesterday we met Tim Oxford and Mike DeAngelis, the drummer and guitarist/singer from the Canadian band Arkells. Who are big enough to be playing Virgin Fest and big enough so that my friend's little sister instantly recognized their name when we mentioned it to her. We thought they were just a local band. Turns out, after I googled them, that I have actually heard some of their songs.
Guess that explains why his friend laughed "Wow they had idea who you are" as we walked away.
...We only wandered over cos we thought they were good looking. Crazy world we live in.