I first became aware of this item when I saw it on Ellen (the TV's at the gym were on Ellen) and even though there was no sound, it took everything I had to not fall off of the treadmill with laughter.
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It looks like people will try anything to avoid paying for weight loss with sweat.
This concept further reinforces my belief of this.
See also:
My post on alli. *edit: At the beginning of the informercial, the host sort of looks like Ben from Lost.