... or was thinking improperly in English. :)
If you want to name a cafe-bar "The Cocktail", and for some reason insist on writing it in Englsih although you are in Bulgaria, why on earth emphasize on the "cock" part? *dies laughing*
Sorry about that streetlight reflection; the sign was just... well, very reflective. I'll try a daylight photo if the sign is there at daytime... but I guess I'll have to deal with reflected sunlight then.
The purplish letters below just say "open" in Bulgarian (in the Cyrillic alphabet).