I was shocked this afternoon to find that my Harper's Weekly had buried itself in my Spam folder, so after redirecting it to my Inbox I glanced at it. Upon reading, I found it was filled with the usual news that I would not have heard about otherwise: for example, three new species of slime-mold beetles were named after President George W. Bush, Vice President Dick Cheney, and Secretary of Defense Donald Rumsfeld. However, the most prominent happening in the past week (at least for me) was this: "A new species of titi monkey, golden-crowned with a white-tipped tail, was discovered in Bolivia; it will be known as the GoldenPalace.com monkey." GoldenPalace.com, an online casino, won a bid for $650,000 dollars to the rights to name the new species. The money will aid the national wildlife preserve on which the new monkey was found. The Latinized name of the GoldenPalace.com monkey is Callicebus aureipalatii. You can read more about it
here. As it turns out, GoldenPalace.com has made quite a few outrageous purchases and advertising moves in a short period of time. For example, earlier this year, a woman put her name up for auction on eBay, granting the top bidder the right to change her name. Golden Palace Casinos came along and placed a bid for $15,199. Former Terri Ilagen is now known as GoldenPalace.com.
In a similar case, GoldenPalace.com bought the rights, once again off of eBay, to name an expecting mother's triplets, all for the reasonable price of $12,000. They've stated that one will without a doubt be named GoldenPalace.com and the other two will be named when they are born in August.
The company has made a number of notable purchases, most memorably the
grilled cheese sandwich with the image of the Virgin Mary on it; you might have heard of it. A visit to GoldenPalaceEvents.com will show you more of their past purchases and marketing strategies.
What a beautiful country we live in. I think I will one day go to South America just to see (and possibly punch) the GoldenPalace.com monkey.