The AXE effect!

Oct 21, 2004 17:02

I'm sure most if not all of us have heard of "the AXE effect" or just heard "AXE bodyspray" mentioned at least once or twice since it came out. I personally have seen (at least one of the) commercials used to promote this dubiously named product. To wit:

Some random guy walks into an elevator. There's a cute girl wearing a miniskirt already in there...and of course, the guy is wearing AXE. Immediately, the woman starts giving him suggestive looks. Biting her lip, looking a bit uncomfortable...and also crossing her legs. Hmm! She smiles at him and reaches over to press a very high floor number, like what. 50. You see the doors closing on them as they're starting to embrace (to make out, obviously) and presumably minutes pass as the elevator goes up...up...up...finally, the door opens and the woman walks out, pulling down and straightening her miniskirt in the process. Gee, I wonder what went on in there? o_O

The whole point of the commercial says: If you use AXE bodyspray, random girls will want to have sex with you in the most absurd places possible, such as elevators. It even says on the back of the AXE bodyspray, and I quote: "The Axe Effect may result in, but is not limited to, unrelenting female attention and/or late nights." Now, a little over a week ago I bought some of this famed AXE bodyspray and have applied it liberally to myself after stepping out of the shower in the morning. I go to college, walk around, attend classes, etc etc. And do you think that even one girl has started looking at me in the very suggestive way the girl was looking at the guy in the elevator during the AXE commercial? HELL NO.

Let's hear it for false advertising, folks! BLATANTLY false advertising, in fact. Yay for America. -_-'

Oh, and before it comes up: No, I didn't expect girls to react in the same way as the girl in the commercial did. I'd be very naive to believe that stupid but somewhat amusing commercial. I only wanted to illustrate to you the supreme irony that is American advertising. The whole appeal of AXE bodyspray rests on the famed "AXE effect" which indeed, is nonexistent. It does smell damn good, though. Especially on me. *lewd snickers* :D
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