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Feb 09, 2010 10:45

Damage to Brain's Decision-Making Area May Encourage Dicey Gambles

De Martino is especially interested in how loss-aversion applies to money. "My dream would be an economic theory that could capture the complexities of human behavior, based on real people and real brains rather than assumptions," he explains. De Martino's field of study is aptly named neuroeconomics. "It is a more biological view of social science," he says. "A lot of economic theorists think about humans as machines and forget about emotional processing."

I wonder if he's ever heard of the Austrian school. It sounds like he hasn't.

medicine, finance

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