Marketing BRIC

Jan 10, 2012 00:26

A bit of a personal post, but it relevant for this community ( Read more... )

story, economy, labor

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Comments 37

htpcl January 10 2012, 08:53:02 UTC
Unfortunately there's no such culture among employers here. If I put an ad saying "Hi, I'm this and this kind of worker, who'd hire me?", I'd be ignored. And not just because there are more applicants than the number of job places right now, no. Mostly because, um, how was the new PC term, "job-creators" here do not care about browsing for self-advertising employees. Instead, they go the conventional way ( ... )

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allhatnocattle January 10 2012, 22:06:48 UTC
I don't believe that every single employer would ignore a "labourer for hire" posting ( ... )

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htpcl January 10 2012, 22:10:17 UTC
abomvubuso January 10 2012, 22:19:18 UTC
*makes notes*

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anfalicious January 10 2012, 10:07:04 UTC
I've gotten most of my jobs, and every job that wasn't a summer job during uni by word of mouth or walking in the front door and asking. Nothing beats a personal reference or showing initiative.

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allhatnocattle January 10 2012, 20:43:42 UTC
I would rather present myself to people not hiring then those who are hiring. That way they are already familiar with me and have me in mind when they need to hire. To me it's common sense, like buying a new car before the old one needs repair. But as a plumber I know for a fact most people wait until the sink stops draining completely before having it snaked. Most people wait until the hot water tank stops leaking before replacing it. And most people wait until the furnace quits before having it serviced.

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anfalicious January 11 2012, 02:28:31 UTC
I've been doing preventative maintenance on my car like crazy for the last two years, then it caught fire :/

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allhatnocattle January 11 2012, 03:05:15 UTC
Well, there is that sort of thing to consider.

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Public Education has produced a generation of un-hireable humans. rick_day January 10 2012, 14:04:34 UTC
Oh yeah; marketing ones self. You hit a sore spot here.

We put an ad out for a bookkeeper in Craig's List and the local paper. Although we didn't mention the company, or what we did, the wife did use her domain-centric email address as the contact.

We got 100 canned responses. Not ONE of them took the time, or had the forethought (intelligence?) to see the name, CHECK to see what kind of company we were, LEARN something about us and CUSTOMIZE a response of interest.

I swear if someone had just done that, they would have gotten the job if even remotely qualified.

I want to send them all a response and say "Hey, let me tell you why your response went into the NO file...." But I'm not. Then it just becomes a dog trick.

Oh..and SPELL CHECK, for fuck's sake!

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stewstewstewdio January 10 2012, 15:07:22 UTC

We got 100 canned responses. Not ONE of them took the time, or had the forethought (intelligence?) to see the name, CHECK to see what kind of company we were, LEARN something about us and CUSTOMIZE a response of interest.

OTH, I have been spammed on my linkedin.com resume. Companies and headhunters are at least as bad.

When I call back they ask me where the experience is in certain areas. I told them that I made it clear on my résumé that I was only trained in those areas and they hang up on me. Apparently they are just spamming based on headline information.

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allhatnocattle January 10 2012, 20:32:42 UTC
So adjust your headline information to better reflect who you are and your skills.

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stewstewstewdio January 10 2012, 20:51:57 UTC

So adjust your headline information to better reflect who you are and your skills.

By doing what? Putting my whole damned résumé in my headline? If they’re going to contact me, you’d think they would bother to read the résumé. Reading it would be less of a waste of time than contacting me and bitching about it.

What I am saying here is that companies are just as guilty of spam as people that carpet bomb their résumés. A little more care can be taken at both ends to save time and grief for both parties. I do bother to groom my cover letter and résumé to the job and do not fabricate my qualifications just to get a bad interview.

The employer and I are both entitled to an honest effort to avoid wasting each other’s time and effort
.

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luzribeiro January 10 2012, 17:23:12 UTC
Hey, don't forget the S in BRICS. We're a formidable underdog after all!

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allhatnocattle January 10 2012, 19:12:24 UTC
I could have also mentioned MIKT, or CIVETS or the N-11 but I didn't because although these are quickly growing economies with huge potential (or just huge potential), I was focused on marketing, rather then the changing global economy ( ... )

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boweeko January 11 2012, 19:27:09 UTC
I could not agree more with this post, and want to thank you for taking the time to write it. Submitting resumes online is one of the biggest wastes of time - thousands of others are doing the same thing, so your odds of getting work through that is slim to none.

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