I could have also mentioned MIKT, or CIVETS or the N-11 but I didn't because although these are quickly growing economies with huge potential (or just huge potential), I was focused on marketing, rather then the changing global economy.
The stories of very untraditional marketing trends that Terry OReilly talked about are nothing short of ingenious. Nokia selling phones to sustenance farmers in India seems predatory on the surface, where they exploit the poorest people for their last dime. But suddenly because these dirt poor people have information, a new middle class has emerged. Because Nokia gave them access to weather reports, inexpensive seed sellers, high paying crop buyers, etc.
He mentioned that billboard advertising is being banned in some cites (Sao Paulo, Moscow) because gives nothing back to a community (and it's ugly) unlike most traditional advertising that pays for content on TV, Radio magazines, or pays for a bus shelter or sports arena.
So that's why I mentioned BRIC, not BRICS. I'm sure there must be some new marketing trends coming out of South Africa. There was a post the other day about the pressure on CocaCola in Swaziland to abandon the country. Things like that I find very interesting.
The stories of very untraditional marketing trends that Terry OReilly talked about are nothing short of ingenious. Nokia selling phones to sustenance farmers in India seems predatory on the surface, where they exploit the poorest people for their last dime. But suddenly because these dirt poor people have information, a new middle class has emerged. Because Nokia gave them access to weather reports, inexpensive seed sellers, high paying crop buyers, etc.
He mentioned that billboard advertising is being banned in some cites (Sao Paulo, Moscow) because gives nothing back to a community (and it's ugly) unlike most traditional advertising that pays for content on TV, Radio magazines, or pays for a bus shelter or sports arena.
So that's why I mentioned BRIC, not BRICS. I'm sure there must be some new marketing trends coming out of South Africa. There was a post the other day about the pressure on CocaCola in Swaziland to abandon the country. Things like that I find very interesting.
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